Sportea
Design Lab 1, St. Edwards University, Fall 2023
This project was prompted to students to interview a classmate and create/brand a drink that would adhere to their preferences and lifestyle. I interviewed a student on the soccer team who enjoys tea and sports; thus, Sportea was born.
The Process:
Interview/Research:
The client is a 20-year-old student at St.Edwards and an athlete on the men's soccer team. His very busy schedule, including class and practices, barely leaves time for much free time. The client likes quick options for a drink, specifically Coca-Cola or Tea. He also mentions he prefers simpler designs over super busy ones.
The drink/brand I’ll be developing for the user will be a new energy drink/tea brand with a simple design and limited options to yield any overwhelming feelings that could arise. The brand will be called Sportea. The client will be ordering a canned drink and will pick their flavor. Sportea will combine the client's love for sports and convience. tea/soda into one.
Sketching for Mascots:
